Recognizing the significance of gamers, Vodafone has long invested in engaging them as key audience.

When looking to deepen this bond, we found the perfect physical and virtual arenas: Lucca Comics & Games, Italy’s foremost event for enthusiasts, and Fortnite, a favored platform among gamers.

so, we created Vodafone Home of the Unstoppable: a creative map on fortnite that faithfully recreated Lucca’s iconic landmarks, monuments, narrow streets, and even the wild boars.

Furthermore, we established a physical venue where fans could compete on this map and face off against Italy’s top gamer, Pow3r, who helped amplify the initiative.

This initiative wasn’t confined to those at Lucca Comics & Games: we gave all gamers the opportunity to play together in the same virtual city wherever they were .

The Vodafone Home of the Unstoppable map on Fortnite was played by over 50k people, boosting Vodafone’s online sentiment by 120% and receiving extensive media coverage from Gazzetta dello Sport, Repubblica, La Stampa, Hypebeast, and NSS.

And rest assured, no wild boars were harmed.